Coca-globalization : following soft drinks from New York to New Guinea
by
 
Foster, Robert John, 1957-

Title
: 
Coca-globalization : following soft drinks from New York to New Guinea

Author
: 
Foster, Robert John, 1957-

ISBN
: 
9780312238711
 
9780230603868

Personal Author
: 
Foster, Robert John, 1957-

Edition
: 
1st ed.

Publication Information
: 
New York : Palgrave Macmillan, 2008.

Physical Description
: 
xxviii, 275 p. : ill. ; 22 cm.

Contents
: 
The social life of worldly things : commodity consumption and globalization -- Glocalizing Coca-cola : the multilocal multinational corporation -- Qualifying products : trademarks, brands and value-creation -- A network of perspectives : the meanings of soft drinks in Papua New Guinea -- Corporations, consumers and new strategies of citizenship -- Shareholder activism : consumer citizenship inside the corporation -- Pouring rights : politics, products, agency and change -- Conclusion : product networks and the politics of knowledge.

Subject Term
: 
Commerce -- Social aspects.
 
Cola drinks -- Social aspects.
 
Consumers -- Social aspects.
 
Culture and globalization.

Electronic Access
: 
Publisher description http://www.loc.gov/catdir/enhancements/fy0809/2007026773-d.html
 
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0730/2007026773-b.html
 
Table of contents only http://www.loc.gov/catdir/enhancements/fy0730/2007026773-t.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023685320306.4 F734C 20081