Essentials of marketing research
by
Dillon, William R.
Title
:
Essentials of marketing research
Author
:
Dillon, William R.
ISBN
:
9780256081121
Personal Author
:
Dillon, William R.
Publication Information
:
Homewood, IL ; Boston, MA : Irwin, c1993.
Physical Description
:
xviii, 556 p. : ill. ; 26 cm.
Series
:
Irwin series in marketing
Series Title
:
Irwin series in marketing
Subject Term
:
Marketing research.
Added Author
:
Madden, Thomas J.
Firtle, Neil H.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168023689967 | 658.83 D579E 1993 | 1 |