Customer equity management
by
Rust, Roland T.
Title
:
Customer equity management
Author
:
Rust, Roland T.
ISBN
:
9780131419292
Personal Author
:
Rust, Roland T.
Publication Information
:
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.
Physical Description
:
xxii, 551 p. : ill. ; 24 cm. + 1 CD-Rom (4 3/4 in.).
Subject Term
:
Customer equity -- Management.
Added Author
:
Lemon, Katherine N. (Katherine Newell)
Narayandas, Das.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168023690312 | 658.812 R971C 2005 | 1 |