Strategic management in the media : from theory to practice
by
Küng, Lucy.
Title
:
Strategic management in the media : from theory to practice
Author
:
Küng, Lucy.
ISBN
:
9781412903127
9781412903134
Personal Author
:
Küng, Lucy.
Publication Information
:
London ; Thousand Oaks, Calif. : SAGE, 2008.
Physical Description
:
248 p. : ill. ; 25 cm.
General Note
:
Formerly CIP.
Contents
:
1. Introduction -- Pt. I. Strategic Context -- 2. Sectors of the Media Industry -- 3. Trends in the Strategic Environment -- 4. Convergence and its Causes -- Pt. II. From Context to Concepts -- 5. Strategy in the Media Industries -- 6. Managing Technological Change -- 7. Creativity and Innovation -- 8. Cognition, Culture and Strategy -- 9. Organisational Structure -- 10. Leadership -- 11. Conclusions.
Subject Term
:
Mass media -- Management.
Strategic planning.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168023680222 | 302.23068 K96S 2008 | 1 |