1. Bridging the mythical divide : political economy and cultural studies approaches to the analysis of media / Natalie Fenton -- 2. The media industry : structure, strategy and debates / David Croteau and William Hoynes -- 3. Mass media and new media technologies / Michael J. Breen -- 4. Unravelling the Web of discourse analysis / Philippa Smith and Allan Bell -- 5. News content studies, media group methods and discourse analysis : a comparison of approaches / Greg Philo -- 6. Framing and frame analysis / Jenny Kitzinger -- 7. Mass media re-presentations of the social world : ethnicity and 'race' / Amanda Haynes -- 8. Media representations of social structure : gender / Joke Hermes -- 9. Media, power and political culture / John Corner -- 10. Proximity and scope as news values / Pamela J. Shoemaker, Jong Hyuk Lee, Gang (Keven) Han and Akiba A. Cohen -- 11. Text and textual analysis / Peter Hughes -- 12. Analyzing fictional television genres / Kim Akass and Janet McCabe -- 13. From family television to bedroom culture : young people's media at home / Sonia Livingstone -- 14. Fan culture - performing difference / Jeroen de Kloet and Liesbet van Zoonen -- 15. Community media and the public sphere / Kevin Howley -- 16. Media and diaspora / Karim H. Karim.