Public relations online : lasting concepts for changing media
by
 
Kelleher, Tom (Tom A.)

Title
: 
Public relations online : lasting concepts for changing media

Author
: 
Kelleher, Tom (Tom A.)

ISBN
: 
9781412914178

Personal Author
: 
Kelleher, Tom (Tom A.)

Publication Information
: 
Thousand Oaks, Calif. : SAGE Publications, c2007.

Physical Description
: 
xv, 161 p. ; 23 cm.

Contents
: 
Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in "real" time -- Applied research and evaluation.

Abstract
: 
"Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations."--BOOK JACKET.

Subject Term
: 
Public relations -- Data processing.
 
Public relations -- Computer network resources.

Electronic Access
: 
Publisher description http://www.loc.gov/catdir/enhancements/fy0666/2006025770-d.html
 
Table of contents only http://www.loc.gov/catdir/toc/ecip0618/2006025770.html
 
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2006025770-b.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023680602659.20285 K29P 20071
IIEMSAGeneral Books33168025420668659.20285 K29P 20072