International public relations : negotiating culture, identity, and power
by
 
Curtin, Patricia A. (Patricia Ann), 1955-

Title
: 
International public relations : negotiating culture, identity, and power

Author
: 
Curtin, Patricia A. (Patricia Ann), 1955-

ISBN
: 
9781412914147
 
9781412914154

Personal Author
: 
Curtin, Patricia A. (Patricia Ann), 1955-

Publication Information
: 
Thousand Oaks, Calif. : SAGE Publications, c2007.

Physical Description
: 
xiii, 304 p. : ill. ; 23 cm.

General Note
: 
Formerly CIP.

Contents
: 
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Implications for international practice -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.

Abstract
: 
"International Public Relations : Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory, political, and cultural climates." "This text is designed for advanced undergraduate and graduate courses in international public relations. In addition, it is a supplemental text for courses such as Public Relations Theory, Public Relations Campaigns, Public Relations Planning and Management, and Public Relations Case Studies."--BOOK JACKET.

Subject Term
: 
Public relations.
 
Public relations -- Cross-cultural studies.
 
Intercultural communication.
 
Culture and globalization.

Added Author
: 
Gaither, Thomas Kenneth.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023681311659.2 C978.I 20071