The theory and practice of corporate communication : a competing values perspective
by
Belasen, Alan T., 1951-
Title
:
The theory and practice of corporate communication : a competing values perspective
Author
:
Belasen, Alan T., 1951-
ISBN
:
9781412950350
Personal Author
:
Belasen, Alan T., 1951-
Publication Information
:
Thousand Oaks, Calif. : SAGE Publications, c2008 [i.e. 2007]
Physical Description
:
xxvii, 271 p. : ill. ; 26 cm.
General Note
:
Formerly CIP.
Contents
:
Foreword: The Science of Corporate Communication / Elliot Luber -- Pt. A. Why a New Book on Corporate Communication? -- Ch. 1. Corporate Communication as a Field of Study and a Community of Practice -- Pt. B. Strategic Corporate Communication: An Integrated View -- Ch. 2. Competing Values Framework for Corporate Communication -- Ch. 3. External Image, Internal Identity -- Ch. 4. Identity, Reputation, and the Functions of Corporate Communication: A Strategic View -- Pt. C. Functions of Corporate Communication -- Ch. 5. Media Relations -- Ch. 6. Investor Relations -- Ch. 7. Government Relations -- Ch. 8. Employee Relations -- Pt. D. External and Internal Communication -- Ch. 9. Marketing Communication and Corporate Advertising -- Ch. 10. Financial Communication and Corporate Social Responsibility -- Ch. 11. Organizational and Management Communication -- Pt. E. Analysis and Control -- Ch. 12. Stakeholder Analysis -- Ch. 13. Communication Audits Within Organizations.
Pt. F. Crisis Communication and Patterns of Corporate Response -- Ch. 14. Crisis Communication and Message Strategies -- Ch. 15. Conclusion.
Subject Term
:
Communication in management.
Communication in organizations.
Corporate culture.
Communication in management -- Case studies.
Communication in organizations -- Case studies.
Corporate culture -- Case studies.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168023680164 | 658.45 B426T 2008 | 1 |