Microeconomics and behavior
by
 
Frank, Robert H.

Title
Microeconomics and behavior

Author
Frank, Robert H.

ISBN
9780071157032
 
9780070218925

Personal Author
Frank, Robert H.

Edition
3rd ed.

Publication Information
Singapore ; New York : McGraw-Hill, 1998, c1997.

Physical Description
xxx, 744 p. : ill. ; 23 cm.

Contents
Ch. 1. Thinking Like an Economist -- Ch. 2. Supply and Demand -- Ch. 3. Rational Consumer Choice -- Ch. 4. Individual and Market Demand -- Ch. 5. Applications of Rational Choice and Demand Theories -- Ch. 6. The Economics of Information and Choice Under Uncertainty -- Ch. 7. Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior -- Ch. 8. Cognitive Limitations and Consumer Behavior -- Ch. 9. Production -- Ch. 10. Costs -- Ch. 11. Perfect Competition -- Ch. 12. Monopoly -- Ch. 13. Oligopoly and Monopolistic Competition -- Ch. 14. Labor -- Ch. 15. Capital -- Ch. 16. General Equilibrium and Market Efficiency -- Ch. 17. Externalities, Property Rights, and the Coase Theorem -- Ch. 18. Government -- Ch. 3 App. The Utility Function Approach to the Consumer Budgeting Problem -- Ch. 4 App. Additional Topics in Demand Theory -- Ch. 5 App. Additional Applications of Rational Choice and Demand Theories -- Ch. 6 App. Search Theory and the Winner's Curse.
 
Ch. 9 App. Mathematical Extensions of Production Theory -- Ch. 10 App. Mathematical Extensions of the Theory of Costs -- Ch. 13 App. Additional Models of Monopolistic Competition -- Ch. 15 App. A More Detailed Look at Exhaustible Resource Allocation.

Subject Term
Microeconomics.
 
Economic man.
 
Self-interest.
 
Consumer behavior.
 
Microeconomics -- Examinations, questions, etc.
 
Economic man -- Examinations, questions, etc.
 
Self-interest -- Examinations, questions, etc.
 
Consumer behavior -- Examinations, questions, etc.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023688019338.5 F828M 19971