Applied consumer behaviour
by
 
Evans, Martin (Martin J.)

Title
: 
Applied consumer behaviour

Author
: 
Evans, Martin (Martin J.)

ISBN
: 
9780201565010

Personal Author
: 
Evans, Martin (Martin J.)

Publication Information
: 
Harlow, England ; Reading, Mass. : Addison-Wesley Pub. Co., c1996.

Physical Description
: 
xix, 382 p. : ill. ; 24 cm.

Subject Term
: 
Consumer behavior.
 
Marketing research.

Added Author
: 
Moutinho, Luiz.
 
Raaij, W. Fred van.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025425816658.8342 E92A 19961