The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s
by
Garvey, Ellen Gruber.
Title
:
The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s
Author
:
Garvey, Ellen Gruber.
ISBN
:
9780195108224
9780195092967
Personal Author
:
Garvey, Ellen Gruber.
Publication Information
:
New York : Oxford University Press, 1996.
Physical Description
:
viii, 230 p. : ill. ; 24 cm.
Contents
:
1. Readers Read Advertising into Their Lives: The Trade Card Scrapbook -- 2. Training the Reader's Attention: Advertising Contests -- 3. "The Commercial Spirit Has Entered In": Speech, Fiction, and Advertising -- 4. Reframing the Bicycle: Magazines and Scorching Women -- 5. Rewriting Mrs. Consumer: Class, Gender, and Consumption -- 6. "Men Who Advertise": Ad Readers and Ad Writers -- Conclusion: Technology and Fiction.
Subject Term
:
American fiction -- 19th century -- History and criticism.
Short stories -- Publishing -- United States -- History -- 19th century.
Periodicals -- Publishing -- Economic aspects -- United States.
Popular literature -- United States -- History and criticism.
American fiction -- 20th century -- History and criticism.
Short stories, American -- History and criticism.
Literature and society -- United States -- History.
Advertising, Magazine -- United States -- History.
Books and reading -- United States -- History.
Women consumers -- United States -- Attitudes.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025422151 | 813.409 G244A 1996 | 1 |