Buyer behavior in marketing strategy
by
Howard, John A.
Title
:
Buyer behavior in marketing strategy
Author
:
Howard, John A.
ISBN
:
9780136690115
Personal Author
:
Howard, John A.
Edition
:
2nd ed.
Publication Information
:
Englewood Cliffs, N.J. : Prentice Hall, c1994.
Physical Description
:
xix, 603 p. : ill. ; 25 cm.
General Note
:
Rev. ed. of: Consumer behavior in marketing strategy. c1989.
Subject Term
:
Consumer behavior.
Marketing -- Management.
Added Author
:
Howard, John A. Consumer behavior in marketing strategy.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168023603117 | 658.8342 H849B 1994 | 1 |