The nature of body panic culture -- What kinds of subjects and objects? Gender, consumer culture, and convergence -- Size matters : male body panic and the third wave "crisis of masculinity" -- "Getting your body back" : postindustrial fit motherhood and the merger of the second (household labor/child care) and third (fitness) shifts -- From Women's sports & fitness to Self : third wave feminism and the consumption conundrum -- Emancipatory potential, social justice, and the consumptive imperative.