Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in between
by
 
Levine, Michael, 1954-

Title
: 
Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in between

Author
: 
Levine, Michael, 1954-

ISBN
: 
9780071382328
 
9780071382311

Personal Author
: 
Levine, Michael, 1954-

Publication Information
: 
Chicago, Ill. ; London : McGraw-Hill, c2002.

Physical Description
: 
xxi, 281 p. ; 23 cm.

General Note
: 
Includes index.

Subject Term
: 
Industrial publicity.
 
Corporations -- Public relations.
 
Internet.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025437514659.2 L665G 20021