Experience the message : how experiential marketing is changing the brand world
by
 
Lenderman, Max.

Title
: 
Experience the message : how experiential marketing is changing the brand world

Author
: 
Lenderman, Max.

ISBN
: 
9780786715367
 
9780786718832

Personal Author
: 
Lenderman, Max.

Edition
: 
1st ed.

Publication Information
: 
New York, N.Y. : Carroll & Graf Publishers, 2006.

Physical Description
: 
324 pages ; 22 cm

Subject Term
: 
Branding (Marketing)
 
Brand choice.
 
Brand choice. (OCoLC)fst00837875
 
Branding (Marketing) (OCoLC)fst01743755

Electronic Access
: 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020372773658.827 L564E 20061
VC Durban NorthGeneral Books000126190658.827 LEN1
VEGA BordeauxPrescribed books000113111658.827 LEN1
VEGA BordeauxPrescribed books000145342658.827 LEN2
VEGA Cape TownRecommended Books000038752658.827 LEN1
VEGA Cape TownPrescribed books000038756658.827 LEN2
VEGA DurbanRecommended Books000012069658.827 LEN1
VEGA DurbanRecommended Books000011223658.827 LEN2
VEGA DurbanRecommended Books000012242658.827 LEN1
VEGA PretoriaRecommended Books000187211658.827 LEN1
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