Manager's guide to marketing, advertising, and publicity
by
 
Callen, Barry.

Title
: 
Manager's guide to marketing, advertising, and publicity

Author
: 
Callen, Barry.

ISBN
: 
9780071627962

Personal Author
: 
Callen, Barry.

Publication Information
: 
New York : McGraw Hill, c2010 [i.e. 2009].

Physical Description
: 
xviii, 250 p. : ill. ; 23 cm.

Series
: 
Briefcase book
 
Briefcase book.

General Note
: 
Includes index.

Subject Term
: 
Marketing.
 
Advertising.
 
-- Publicity.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025445681658.8 C157M 20091