Economics for business.
by
Begg, David.
Title
:
Economics for business.
Author
:
Begg, David.
ISBN
:
9780077114510
Personal Author
:
Begg, David.
Edition
:
2. ed.
Publication Information
:
London : Mcgraw-hill publishing co., 2007.
Physical Description
:
380 p.
Contents
:
Part I:Economics for business Part II: Understanding markets Chapter 2: Consumers in the market place Chapter 3: Firms in the market place Chapter 4: Markets in action Part III: Competition and profitability Chapter 5: Market structure and firm performance Chapter 6: Strategic rivalry Chapter 7: Growth strategies Chapter 8: Governing business Part IV: Domestic macroeconomics Chapter 9: Introduction to the macroeconomy Chapter 10: Measuring macroeconomic variables and policy issues Chapter 11: Economic stability and demand side policies Chapter 12: Supply side policies and economic growth Part V: Global economics Chapter 13: Exchange rates and the balance of payments Chapter 14: Globalization / Introduction Chapter 1.
Abstract
:
Intended for business students, this book offers an introduction to economics. It demonstrates the relevance of applying economic principles to solve business problems, and explains the key economic theories within the context of modern business. It also covers auction theory, with reference to the impact of Internet auction sites such as e-bay.
Added Author
:
Ward, Damian.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025440914 | 657.658 B416E 2007 | 1 |
| IIEMSA | General Books | 33168025475472 | 657.658 B416E 2007 | 2 |