Ads to icons : how advertising succeeds in a multimedia age
by
 
Springer, Paul.

Title
: 
Ads to icons : how advertising succeeds in a multimedia age

Author
: 
Springer, Paul.

ISBN
: 
9780749456474

Personal Author
: 
Springer, Paul.

Edition
: 
2nd ed.

Publication Information
: 
London ; Philadelphia : Kogan Page, 2009.

Physical Description
: 
xviii, 343 p. : ill. ; 24 cm.

Contents
: 
Pt. 1. Cases -- 1. Rethinking mass media -- 2. Widening formats -- 3. Events-driven -- 4. Shaping product experiences -- 5. Digital persuasion -- 6. Online spaces -- Pt. 2. Context -- 7. The new media landscape -- 8. The new job landscape -- 9. Closer -- 10. Where advertising stops...and marketing begins.

Subject Term
: 
Advertising -- Case studies.
 
Advertising campaigns -- Case studies.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025437324338.7 S769A 20091