Covering both introductory and advanced theory, this book is a truly accessible and relevant introduction to key concepts in media that speaks directly to students on their own terms. It features: cutting edge, global case studies and memorable, graphic examples; and engaging style and accessible structure that is relevant across levels of study. It is written by very successful and popular author. Following on from the successful first edition, this book continues to offer a lively introduction to the concepts of language and representation. With helpful exercises and analysis of recognisable examples, the new edition examines recent developments throughout the media for all students of film, media and communication.