Chaotics : the business of managing and marketing in the age of turbulence
by
Kotler, Philip.
Title
:
Chaotics : the business of managing and marketing in the age of turbulence
Author
:
Kotler, Philip.
ISBN
:
9780814415214
Personal Author
:
Kotler, Philip.
Edition
:
1st ed.
Publication Information
:
New York : American Management Association, c2009.
Physical Description
:
xiii, 206 p. : ill. ; 24 cm.
General Note
:
Includes index.
Contents
:
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.
Subject Term
:
Marketing.
Management.
Business cycles.
Globalization.
Added Author
:
Caslione, John A.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025420445 | 658 K87C 2009 | 1 |
| IIEMSA | General Books | 33168025445731 | 658 K87C 2009 | 2 |