Introduction / Robert Galavan, John Murray, and Costas Markides -- Understand your situation -- The economics of global competition: implications for business / Dermot McAleese and Gerard OBrien -- From customer understanding to strategy innovation: practical tools to establish competitive positioning / Cliff Bowman and Richard Schoenberg -- And the winner takes it all? Necessary conditions and entry strategies in winner take all market / Rita Gunther McGrath -- Understanding the financial footprint of strategy / William C. Lawler -- HR dreams: where human resource management is headed to deliver value / Dave Ulrich -- Services, counsel, and values: managing strategically in the public sector / J.A. Murray -- Develop your options -- The rising costs of offering valueless propositions in a connected world / Sen Meehan and Willem Smit -- Managing the evolving global production network / Kasra Ferdows -- From lines to loops: an iterative approach to strategy / Donald Sull -- Opening up strategic space through discontinuous innovation / John Bessant -- How to create the industries of the twenty first century / Costas Markides -- Lead the change -- Leading in the knowledge economy / Rob Goffee and Gareth Jones -- The leaders prison / Robert Galavan and John Cullen -- Nurturing innovation hot spots / Lynda Gratton -- The contrasting faces of the chairman of the board / Nada K. Kakabadse, Andrew P. Kakabadse, and Linda LeeDavies -- The leader as negotiator / Kathleen Reardon and Andrew McLaughlin -- Gaining strategic advantage through talent management / Jay A. Conger -- Index.