The advertising handbook
by
 
Powell, Helen.

Title
The advertising handbook

Author
Powell, Helen.

ISBN
9780415423113
 
9780415423120

Edition
3rd ed.

Publication Information
Abingdon, Oxon. ; New York : Routledge, c2009.

Physical Description
xi, 247 p. : ill. ; 24 cm.

Series
Media practice

General Note
Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002.

Subject Term
Advertising -- Handbooks, manuals, etc.

Added Author
Powell, Helen.
 
Brierley, Sean, 1966-. Advertising handbook.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025420114659.1 A244 20091