The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing
by
 
Williams, Alison.

Title
: 
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

Author
: 
Williams, Alison.

ISBN
: 
9780749456269

Personal Author
: 
Williams, Alison.

Publication Information
: 
London ; Philadelphia : Kogan Page, 2009.

Physical Description
: 
xxv, 241 p. : ill. ; cm.

Subject Term
: 
Direct marketing.
 
Sales promotion.
 
Sampling.
 
Branding (Marketing)

Added Author
: 
Mullin, Roddy.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025419777658.872 W716H 20091