Beyond Hofstede : culture frameworks for global marketing and management
by
 
Nakata, Cheryl.

Title
: 
Beyond Hofstede : culture frameworks for global marketing and management

Author
: 
Nakata, Cheryl.

ISBN
: 
9780230202399

Publication Information
: 
Basingstoke [England] ; New York : Palgrave Macmillan, 2009.

Physical Description
: 
xvi, 287 p. : ill. ; 23 cm.

Subject Term
: 
Marketing -- Cross-cultural studies.
 
Management -- Cross-cultural studies.
 
International trade -- Social aspects.

Added Author
: 
Nakata, Cheryl.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025452737658.84 N163B 20091
IIEMSAGeneral Books33168025740495658.84 N163B 20092