Business marketing : connecting strategy, relationships, and learning
by
Dwyer, F. Robert.
Title
:
Business marketing : connecting strategy, relationships, and learning
Author
:
Dwyer, F. Robert.
ISBN
:
9780071263436
9780073529905
Personal Author
:
Dwyer, F. Robert.
Edition
:
4th ed.
Publication Information
:
New York : McGraw-Hill Higher Education ; London : McGraw-Hill [distributor], 2008.
Physical Description
:
p. cm.
General Note
:
Previous ed.: Boston, Mass.: McGraw-Hill, 2006.
Subject Term
:
Marketing.
Added Author
:
Tanner, John F.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025453883 | 658.8 D993B 2008 | 1 |
| IIEMSA | General Books | 33168025464161 | 658.8 D993B 2008 | 2 |