Mass communication research methods
by
Hansen, Anders.
Title
:
Mass communication research methods
Author
:
Hansen, Anders.
ISBN
:
9780814735718
9780814735725
Publication Information
:
New York : New York University Press, 1998.
Physical Description
:
viii, 350 p. ; 23 cm.
General Note
:
Simultaneously published: Basingstoke : MacMillan, 1998.
Contents
:
1. Mass Communication Research Methods: Introduction -- 2. Mass Communication Research: Asking the Right Questions / James D. Halloran -- 3. Participant Observation: Researching News Production -- 4. Policy and Archival Research -- 5. Content Analysis -- 6. Analysing the Moving Image: Narrative -- 7. Analysing the Moving Image: Genre -- 8. Analysing Visuals: Still and Moving Images -- 9. Media Audiences: Survey Research -- 10. Media Audiences: Focus Group Interviewing -- 11. Computer-assisted Handling And Analysis Of Data -- App. Sources/Resources in Mass Communication Research.
Subject Term
:
Mass media -- Research -- Methodology.
Added Author
:
Hansen, Anders.
Electronic Access
: