Principles of international marketing
by
 
Czinkota, Michael R.

Title
: 
Principles of international marketing

Author
: 
Czinkota, Michael R.

ISBN
: 
9781439041376

Personal Author
: 
Czinkota, Michael R.

Edition
: 
9th ed.

Publication Information
: 
Australia : South-Western, Cengage Learning, c2010.

Physical Description
: 
xxviii, 693, [24] p. ; ill. (some col.) ; 28 cm.

General Note
: 
Previous ed. published as: International marketing.

Subject Term
: 
Export marketing.
 
Internationales Marketing.

Added Author
: 
Ronkainen, Ilkka A.
 
Czinkota, Michael R. International marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025504420658.84 C998P 20101
IIEMSAGeneral Books33168025418340658.84 C998P 20102