SECTION 1 The Challenge of Entrepreneurship -- Chapter 1 Entrepreneurs: The Driving Force behind Small Business -- SECTION 2 Building the Business Plan: Beginning Considerations -- Chapter 2 Strategic Management and the Entrepreneur -- Chapter 3 Choosing a Form of Ownership -- Chapter 4 Franchising and the Entrepreneur -- Chapter 5 Buying an Existing Business -- Chapter 6 Conducting a Feasibility Analysis and Crafting a Winning Business Plan -- SECTION 3 Building a Business Plan: Financial Issues -- Chapter 7 Creating a Solid Financial Plan -- Chapter 8 Managing Cash Flow -- SECTION 4 Building a Business Plan: Marketing Your Company -- Chapter 9 Building a Guerrilla Marketing Plan -- Chapter 10 Creative Use of Advertising and Promotion -- Chapter 11 Pricing and Credit Strategies -- Chapter 12 Global Marketing Strategies -- Chapter 13 E-Commerce and Entrepreneurship -- SECTION 5 Putting the Business Plan to Work: Sources of Funds -- Chapter 14 Sources of Equity Financing -- Chapter 15 Sources of Debt Financing

SECTION 6 Location and Layout -- Chapter 16 Location, Layout, and Physical Facilities -- SECTION 7 Managing a Small Business: Techniques for Enhancing Profitability -- Chapter 17 Supply Chain Management -- Chapter 18 Managing Inventory -- SECTION 8 Managing People: A Company's Most Valuable Resource -- Chapter 19 Staffing and Leading a Growing Company -- SECTION 9 Legal Aspects of Small Business: Succession, Ethics, and Government Regulation -- Chapter 20 Management Succession and Risk Management Strategies in the Family Business -- Chapter 21 Ethics and Social Responsibility: Doing the Right Thing -- Chapter 22 The Legal Environment: Business Law and Government Regulation -- Appendix: Sample Business Plan: My Friends' Bookstore.