The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
by
Knapp, Duane E.
Title
:
The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
Author
:
Knapp, Duane E.
ISBN
:
9780071494410
Personal Author
:
Knapp, Duane E.
Publication Information
:
New York : McGraw-Hill, c2008.
Physical Description
:
xix, 264 p. : ill. ; 24 cm.
Subject Term
:
Brand name products.
Customer relations.
Customer services.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025441300 | 658.827 K67B 2008 | 1 |