Game-changing strategies : how to create new market space in established industries by breaking the rules
by
 
Markides, Constantinos.

Title
: 
Game-changing strategies : how to create new market space in established industries by breaking the rules

Author
: 
Markides, Constantinos.

ISBN
: 
9780470276877

Personal Author
: 
Markides, Constantinos.

Edition
: 
1st ed.

Publication Information
: 
San Francisco, CA : Jossey-Bass, c2008.

Physical Description
: 
xxv, 222 p. : ill. ; 24 cm.

Contents
: 
The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.

Subject Term
: 
Creative ability in business.
 
Organizational change.
 
Corporations -- Growth.

Electronic Access
: 
Publisher description http://www.loc.gov/catdir/enhancements/fy0827/2008009622-d.html
 
Table of contents only http://www.loc.gov/catdir/enhancements/fy0827/2008009622-t.html
 
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2008009622-b.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025441698658.4012 M345G 20091