The design of business : why design thinking is the next competitive advantage
by
 
Martin, Roger L.

Title
: 
The design of business : why design thinking is the next competitive advantage

Author
: 
Martin, Roger L.

ISBN
: 
9781422177808

Personal Author
: 
Martin, Roger L.

Publication Information
: 
Boston, Mass. : Harvard Business Press, c2009.

Physical Description
: 
xiii, 191 p. : ill. ; 22 cm.

Subject Term
: 
Creative ability in business.
 
Lateral thinking.
 
Creative thinking.
 
Knowledge management.
 
Management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025441805658.4063 M382D 20091