"In this book, Sydney Finkelstein, Jo Whitehead, and Andrew Campbell - each a distinguished expert on strategy and decision making in corporations - show how the usually beneficial processes of the human mind can become traps: experience and emotion can distort our judgment, even while we're striving for objectivity, and we fail to spot errors in our thinking." "Think Again provides a new model to help us make better decisions. With vivid stories ranging across industries and disciplines, the authors deconstruct bad decisions and identify the forces that have produced them. They go on to show you how to recognize the conditions - red flags - under which good decision making is most likely to falter, and offer a way of selecting safeguards that reduce the risk and ensure better outcomes."--BOOK JACKET.