A fine line : how design strategies are shaping the future of business
by
Esslinger, Hartmut, 1944-
Title
:
A fine line : how design strategies are shaping the future of business
Author
:
Esslinger, Hartmut, 1944-
ISBN
:
9780470451021
Personal Author
:
Esslinger, Hartmut, 1944-
Edition
:
1st ed.
Publication Information
:
San Francisco, CA : Jossey-Bass, c2009.
Physical Description
:
xiv, 183, [8] p. of plates : ill. ; 24 cm.
Contents
:
Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the greening of planet, inc. -- Design-driven strategies for better business--and a better world -- The factories.
Subject Term
:
Industrial design.
New products.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025442902 | 658.575 E78F 2009 | 1 |