Marketing planning for services
by
McDonald, Malcolm.
Title
:
Marketing planning for services
Author
:
McDonald, Malcolm.
ISBN
:
9780750625494
9780750630221
Personal Author
:
McDonald, Malcolm.
Publication Information
:
Oxford, OX ; Boston : Butterworth-Heinemann, 1996.
Physical Description
:
x, 364 p. : ill. ; 25 cm.
Series
:
The marketing series. Professional development
Marketing series (London, England). Professional development
General Note
:
Includes index.
Subject Term
:
Service industries -- Marketing.
Service industries -- Planning.
Added Author
:
Payne, Adrian.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025454212 | 658.802 M135M 1996 | 1 |
| IIEMSA | General Books | 33168025464989 | 658.802 M135M 1996 | 2 |