Strategic market management : planning, implementation and control
by
 
Wilson, R. M. S. (Richard Malcolm Sano)

Title
: 
Strategic market management : planning, implementation and control

Author
: 
Wilson, R. M. S. (Richard Malcolm Sano)

ISBN
: 
9780750659383

Personal Author
: 
Wilson, R. M. S. (Richard Malcolm Sano)

Edition
: 
3rd ed.

Publication Information
: 
Amsterdam : Elsevier Butterworth-Heinemann, 2005.

Physical Description
: 
xii, 867 p. : ill. ; 29 cm.

General Note
: 
2nd ed. published in 1997.

Subject Term
: 
Marketing -- Management.

Added Author
: 
Gilligan, Colin.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
CataloguingUnknown40766-1002NO CONFIGURATION2