Global marketing
by
 
Keegan, Warren J.

Title
Global marketing

Author
Keegan, Warren J.

ISBN
9780138133863
 
9780131754348

Personal Author
Keegan, Warren J.

Edition
5th ed.

Publication Information
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.

Physical Description
xxiv, 643 p. : ill. ; 28 cm.

Subject Term
Export marketing.

Added Author
Green, Mark C.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025451911658.84 K26G 20081