Measurement in marketing research : an alternative framework
by
 
Salzberger, Thomas.

Title
: 
Measurement in marketing research : an alternative framework

Author
: 
Salzberger, Thomas.

ISBN
: 
9781848441651

Personal Author
: 
Salzberger, Thomas.

Publication Information
: 
Cheltenham, UK ; Northampton, MA : Edward Elgar, c2009.

Physical Description
: 
xvii, 482 p. : ill. ; 24 cm.

Subject Term
: 
Marketing research -- Methodology.
 
Rasch models.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025442779658.83 S186M 20091
IIEMSAGeneral Books33168025507043658.83 S186M 20092