Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
by
 
Rapp, Stan.

Title
: 
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives

Author
: 
Rapp, Stan.

ISBN
: 
9780071638029

Publication Information
: 
New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], 2009.

Physical Description
: 
p. cm.

Subject Term
: 
Interactive marketing.
 
Direct marketing.
 
Branding (Marketing)

Added Author
: 
Rapp, Stan.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025442696658.872 R221R 20091