Advanced brand management : managing brands in a changing world
by
 
Temporal, Paul.

Title
: 
Advanced brand management : managing brands in a changing world

Author
: 
Temporal, Paul.

ISBN
: 
9780470824498

Personal Author
: 
Temporal, Paul.

Edition
: 
2nd ed.

Publication Information
: 
Singapore : John Wiley (Asia) 2010.

Physical Description
: 
xix, 350 p. : ill. ; 24 cm

Subject Term
: 
Brand name products -- Management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025442605658.827 T288A 20101