Marketing research with SPSS / Carl McDaniel, Roger Gates.
by
 
McDaniel, Carl, Jr., 1941-

Title
: 
Marketing research with SPSS / Carl McDaniel, Roger Gates.

Author
: 
McDaniel, Carl, Jr., 1941-

ISBN
: 
9780470414361

Personal Author
: 
McDaniel, Carl, Jr., 1941-

Edition
: 
8th ed.

Publication Information
: 
[Hoboken, N.J.] : John Wiley, c2010.

Physical Description
: 
1 v. (various pagings). : ill. (chiefly col.) ; 26 cm.

Title Subject
: 
SPSS for Windows

Subject Term
: 
Marketing research.

Added Author
: 
Gates, Roger.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025442787658.83 M134M 20101