Market rebels : how activists make or break radical innovations
by
Rao, Hayagreeva, 1959-
Title
:
Market rebels : how activists make or break radical innovations
Author
:
Rao, Hayagreeva, 1959-
ISBN
:
9780691134567
Personal Author
:
Rao, Hayagreeva, 1959-
Publication Information
:
Princeton : Princeton University Press, c2009.
Physical Description
:
xiii, 205 p. : ill. ; 22 cm.
Contents
:
From the invisible hand to joined hands -- "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America -- Evange-ale-ists and the renaissance of microbrewing -- The French revolution : collective action and the nouvelle cuisine innovation -- Show me the money : shareholder activism and investor rights -- Chain reaction : the enactment and repeal of anti-chain store laws -- Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization -- From exit to voice : advice for activists.
Subject Term
:
Social movements.
Social action.
Social change.
Capitalism -- Social aspects.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025442688 | 303.484 R215M 2009 | 1 |