Market rebels : how activists make or break radical innovations
by
 
Rao, Hayagreeva, 1959-

Title
Market rebels : how activists make or break radical innovations

Author
Rao, Hayagreeva, 1959-

ISBN
9780691134567

Personal Author
Rao, Hayagreeva, 1959-

Publication Information
Princeton : Princeton University Press, c2009.

Physical Description
xiii, 205 p. : ill. ; 22 cm.

Contents
From the invisible hand to joined hands -- "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America -- Evange-ale-ists and the renaissance of microbrewing -- The French revolution : collective action and the nouvelle cuisine innovation -- Show me the money : shareholder activism and investor rights -- Chain reaction : the enactment and repeal of anti-chain store laws -- Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization -- From exit to voice : advice for activists.

Subject Term
Social movements.
 
Social action.
 
Social change.
 
Capitalism -- Social aspects.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025442688303.484 R215M 20091