Introduction to the text : qualitative data analysis -- Collecting data -- Finding themes -- Codebooks and coding -- Introduction to data analysis -- Conceptual models -- First steps in analysis : comparing attributes of variables -- Cultural domain analysis : free lists, judged similarities, and taxonomies -- Kwic analysis, word counts, and semantic network analysis -- Discourse analysis : conversation and performance -- Narrative analysis -- Grounded theory -- Content analysis - Schema analysis -- Analytic induction and qualitative comparative analysis -- Ethnographic decision models -- Sampling.