Marketing, 8th ed.
by
 
Kotler, Philip.

Title
: 
Marketing, 8th ed.

Author
: 
Kotler, Philip.

ISBN
: 
9781442511248

Edition
: 
8th ed.

Publication Information
: 
Frenchs Forest, N.S.W. : Pearson Australia, c2010.

Physical Description
: 
xxvii, 732 p. : ill. ; 28 cm.

General Note
: 
Previous ed.: 2006.
 
"Authorised adaptation from the United States edition entitled Principles of marketing, 12th edition, ISBN 0132390027 by Kotler, Philip and Armstrong, Gary, published by Pearson Education, Inc., publishing as Prentice Hall, Copyright @ 2010"--T.p., verso.
 
Includes index.

Subject Term
: 
Marketing -- Textbooks.

Added Author
: 
Kotler, Philip.
 
Kotler, Philip. Principles of marketing.
 
Armstrong, Gary (Gary M.). Principles of marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025788049658.8 K87M 20101
IIEMSAGeneral Books33168025473626658.8 K87M 20103
IIEMSAGeneral Books33168025473667658.8 K87M 20104
IIEMSAGeneral Books33168025473584658.8 K87M 20106
IIEMSAGeneral Books33168025747276658.8 K87M 201012
IIEMSAGeneral Books33168025747268658.8 K87M 201013
IIEMSAGeneral Books33168025473741658.8 K87M 201014
IIEMSAGeneral Books33168025473709658.8 K87M 201015
IIEMSAGeneral Books33168025522133658.8 K87M 201016