Advertising and promotion : an integrated marketing communication perspective
by
 
Belch, George E. (George Edward), 1951-

Title
: 
Advertising and promotion : an integrated marketing communication perspective

Author
: 
Belch, George E. (George Edward), 1951-

ISBN
: 
9780074717660

Publication Information
: 
Sydney : McGraw-Hill Australia, c2009.

Physical Description
: 
xxx, 642 p. : ill. (chiefly col.), ports. ; 26 cm.

General Note
: 
Includes index.

Abstract
: 
"This highly successful and trusted US textbook has been revised and updated by a talented team of leading researchers from Australia and New Zealand in the field of integrated marketing communication (IMC) and advertising.'--Back cover.

Subject Term
: 
Advertising.
 
Sales promotion.
 
Communication in marketing.

Added Author
: 
Belch, George E. (George Edward), 1951-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025521234659.1 B427A 20091