Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast
by
Geoghegan, Michael W. (Michael Woodland), 1968-
Title
:
Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast
Author
:
Geoghegan, Michael W. (Michael Woodland), 1968-
ISBN
:
9780240809670
Publication Information
:
Amsterdam ; Boston : Focal Press, Elsevier, c2008.
Physical Description
:
xxvi, 420 p. : ill. ; 24 cm.
General Note
:
Includes index.
Contents
:
The podcasting revolution / by Greg Cangialosi -- Leveraging the shift to social media / by Greg Cangialosi -- The emergence of corporate podcasting / by Greg Cangialosi -- Internal considerations for podcasting / by Greg Cangialosi -- Planning your podcast / by Ryan Irelan -- Pre-production decisions / by Ryan Irelan -- Podcast production / by Ryan Irelan -- Podcast post-production / by Ryan Irelan -- Legal issues / by Colette Vogele -- RSS : the plumbing behind the medium / by Ryan Irelan -- Getting your podcast out there / by Greg Cangialosi -- Online marketing tactics that generate results / by Greg Cangialosi -- Building community and interactivity / by Greg Cangialosi -- Show me the metrics / by Greg Cangialosi -- Making money with your podcast / by Tim Borquin -- Putting it all together / by Greg Cangialosi.
Subject Term
:
Webcasting.
Marketing.
Added Author
:
Geoghegan, Michael W. (Michael Woodland), 1968-
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025448123 | 659.2028567879 G343B 2008 | 1 |