Repositioning : marketing in an era of competition, change, and crisis
by
 
Trout, Jack.

Title
: 
Repositioning : marketing in an era of competition, change, and crisis

Author
: 
Trout, Jack.

ISBN
: 
9780071635592

Personal Author
: 
Trout, Jack.

Publication Information
: 
New York : McGraw-Hill, c2010.

Physical Description
: 
iv, 217 p. ; 22 cm.

Subject Term
: 
Positioning (Advertising)
 
Competition.
 
Strategic planning.
 
Marketing.

Added Author
: 
Rivkin, Steve, 1947-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025451358651.111 T861R 20101