Transnational management : text, cases, and readings in cross-border management
by
Bartlett, Christopher A., 1943-
Title
:
Transnational management : text, cases, and readings in cross-border management
Author
:
Bartlett, Christopher A., 1943-
ISBN
:
9780071259156
9780073101729
Personal Author
:
Bartlett, Christopher A., 1943-
Edition
:
5th ed.
Publication Information
:
Boston, Mass. : McGraw-Hill/Irwin, c2008.
Physical Description
:
xv, 822 p. : ill., maps ; 24 cm.
General Note
:
Originally published: as by Christopher Bartlett, Sumantra Ghoshal, Julian Birkinshaw. 2004.
Formerly CIP.
Contents
:
Pt. 1. The strategic imperatives -- Ch. 1. Expanding abroad : motivations, means, and mentalities -- Ch. 2. Understanding the international context : responding to conflicting environmental forces -- Ch. 3. Developing transnational strategies : building layers of competitive advantage -- Pt. 2. The organizational challenge -- Ch. 4. Developing a transnational organization : managing integration, responsiveness, and flexibility -- Ch. 5. Creating worldwide innovation and learning : exploiting cross-border knowledge management -- Ch. 6. Engaging in cross-border collaboration : managing across corporate boundaries -- Pt. 3. The managerial implications -- Ch. 7. Implementing the strategy : building multidimensional capabilities -- Ch. 8. The future of the transnational : an evolving global role.
Subject Term
:
International business enterprises -- Management.
Added Author
:
Ghoshal, Sumantra.
Beamish, Paul W., 1953-
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025451689 | 658.049 B289T 2008 | 1 |