Principles and practice of marketing
by
Jobber, David, 1947-
Title
:
Principles and practice of marketing
Author
:
Jobber, David, 1947-
ISBN
:
9780077123307
Personal Author
:
Jobber, David, 1947-
Edition
:
6th ed.
Publication Information
:
London ; Singapore : McGraw-Hill, c2010.
Physical Description
:
xxx, 946 p. : ill. ; 27 cm
Abstract
:
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
Subject Term
:
Marketing.
Marketing -- Europe -- Case studies.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025451143 | 658.8 J62P 2010 | 1 |