INTRODUCTION -- 1. Innovation with Care: What it Means -- PART 1: INVOLVEMENT -- 2. Innovation and Involvement in Services -- 3. Customer Relationship Management (CRM) as Innovation: Taking Care of the Right Customers -- 4. Innovation with Care in Health Care: Translation as an Alternative Metaphor of Innovation and Change -- PART 2: IMPORTANCE -- 5. The Public Library Between Social Engineering and Innovation with Care -- 6. Getting Waste to Become Taste: From the Planning of Innovation to Innovation Planning -- 7. Public Innovation with Care: A Quantitative Approach -- 8. Meta-Innovations on Strategic Arenas: Innovative Management in Public Organizations -- PART 3: POSITIONING -- 9. The Interaction Between Public Science and Industry, and the Role of the Øresund Science Region's Platform Organization -- 10. The Role of a Network Organization and Internet-based Technologies in Clusters: The Case of Medicon Valley -- 11. The 'Mad Max Puzzle': Positioning and the Lone Inventor -- PART 4: SENSEMAKING -- 12. Sense Caring in Innovation -- 13. Making Innovation Durable -- 14. Intrapreneurship: Differences in Innovations is a Matter of Perspective and Understanding -- 15. Mindful Innovation.