Digital video recorders : DVRs changing TV and advertising forever
by
Schaeffler, Jimmy.
Title
:
Digital video recorders : DVRs changing TV and advertising forever
Author
:
Schaeffler, Jimmy.
ISBN
:
9780240811161
Personal Author
:
Schaeffler, Jimmy.
Publication Information
:
Amsterdam ; Boston : Focal Press/Elsevier, c2009.
Physical Description
:
xx, 289 p. : ill. ; 23 cm.
Series
:
NAB executive technology briefings
NAB executive technology briefings.
Contents
:
An overview of digital video recorders -- What is a DVR? -- The business of DVRs -- DVR uses and applications -- Business models -- Customers : how to choose a DVR? -- International DVR growth -- The future of DVRs -- Appendix A: Glossary -- Appendix B: Companies driving global DVR -- Appendix C: Audience insight : U.S. DVR penetration and usage (courtesy Nielsen).
Subject Term
:
Digital video tape recorders.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025447927 | 621.38833 S394D 2009 | 1 |